Articles

patagonia clothing unique culture Three levels of culture
death in the mind of someone living Be very afraid
Scott Galloway Samuel Scott Scott Brinker Guy Kawasaki Four marketing philosophers to follow on Twitter
Grumpy Cat Brand Licensing Europe 2018 report
Sundar Pichai Old news! Light years away from any reality
Lego movie How to grow with new products
meditation running Take 5 minutes NOW and meditate
Old news! Robots robots robots
Andreessen Horowitz, Google Ventures If you started a company before the year 2000...
teamwork What is teamwork?
VW beatle Old news! Beatle, digital marketing, webinars, AI
Mayweather McGregor Avoid biases at all cost
internet minute Old news! Growth, Facebook, minutes, agile Italy
API t-shirt Keep calm and use an API
elephant painting Marketing is a design activity
Ron Burgundy Dodge Old news! Customization, softeners, cars, hamburgers
company as a star Visualizing companies as stars
King King vs T Rex A New Way To Sell vs Inbound Marketing
kid with camera Marketers guide to parenting: make creators, not consumers
kids with smartphones A New Way To Sell
IBM Q B2B is actually very soft
Olivetti Six problems which keep companies down
Peanuts Snoopy What is a team?
The Incredulity of Saint Thomas Caravaggio) Completely random marketing quotes
Only complex is unique
Luma Grothe What can Luma Grothe add to your brand?
beach Light summer reading
whale Facebook wants to grow up with the whales
LeBron James Is @kingjames a Me Me Me or a More Instagram account?
marketing data hoarder Confessions of a marketing data hoarder
Case study: helping George Martorano escape from prison
Elon Musk The Softest Entry CEO award goes to Elon Musk
Sherlock Holmes Eight rules of elicitation
Michelangelo David Made in Italy will disappear by 2050
Super Fast & Valuable Agile Tasks (SFVAT)
Monthy Python 3 questions 14 questions every CMO must answer
Miles Morales Spider-Man Do you grow like Marvel or like DC?
GoPro pig surfing Five ways videos grow a company
Acountant Ben Affleck Big table with all the content rated
Wag The Dog Top marketing movies that everybody loves
Pablo Picasso Love the strange and dirty leads
Thanos Infinity Gauntlet Software developers are better if they know the brand
Dolce Gabbana hijab Why is Italy not exporting as much as Germany?
Steve Ballmer Satya Nadella Microsoft Where does marketing stop and sales start?
superman Test yourself: are you the Perfect Salesperson?
Athlean-X Jeff Cavaliere Value Content winner: Athlean-X
Say NO to the Sales High
Japanese street fashion The nature of googleplex of customers decisions, and the inherent responsibility of marketers
Albert Einstein Just say smart things
Justin Bieber Calvin Klein What is marketing, really?
Jordan Belfort Personalized interaction wins (the future of every company is in artificial intelligence)
Mickey Mouse original Capitalism is essentially good
LeBron James basketball pass teamwork How NOT to destroy teamwork
Massimo Vignelli Why is Massimo Vignelli important?
Value Content defined
Alexander Nix Cambridge Analytica Don't blame Cambridge Analytica, blame yourself
Innovation is (almost) impossible
Stephen Hawking There are more brilliant physicists than Stephen Hawking, but...
Lorenzo de' Medici How to hire a perfect a marketer (Renaissance style)
Mauro Gatti Interview with Mauro Gatti, Jib Jab VP of Content, on content, humor, and influencers
Bitcoin farm What can brands and marketers learn from Bitcoin (and cryptocurrencies)?
Richard Barbrook Jeremy Corbyn Interview with Richard Barbrook, the digital guru of the UK Labour Party
family The most important marketing trend in 2018
Tommy Wiseau 3 marketing lessons from Tommy Wiseau
Andy Warhol Polaroid What if all your customers decide not to buy?
Google Santa tracker The best way to give gifts (free values)
Benetton Oliviero Toscani Can Oliviero Toscani be the Steve Jobs of Benetton?
Louvre Abu Dhabi How NOT to use "Value"
Ivan Jureta Ivan Jureta interview on business analysis, brand equity, and artificial intelligence
Reebok ad 4 interesting brand management errors
Burger Kind Google Home 3 errors which prevent marketing from growing a business
Nikola Tosic Mashable Social Media Day 2017 Social Media brand strategy tips from Mashable Social Media Day Italy 2017
Nike find your greatness ad Three situations when businesses choose to use soft values
UBS call center How sales change when brands work well
Italian tailors All local brands will disappear and only globally competitive brands will survive
Win With Brands BEM apps Palazzo Chiericati Vicenza Also consumers can make better decisions - Live With Brands lecture, Palazzo Chiericati
The purpose of the 377,000 USD Hermes Birkin Bag
Ariel share the load Repositioning the brand with content as a growth boost - Ariel share the load example
Best way for brands to use artificial intelligence
pie chart dashboard Do marketing and sales dashboards create passive teams?
Kim Kardashian makeup 5 random examples which benefit most from content
Juicero shows what happens when values are not accepted
All problems are resource problems
How do companies actually change?
Prince Charles Google Glass How to grow a company: more products or more content?
Clooney's Casamigos Tequila bought by Diageo for 1 billion USD
Disruption, Test & Learn, Marketing & Sales Funnel are proofs that customers accepted your values
olivetti programma 101 team History of Italy through brands
Why is Silicon Valley killing it?
Neo Matrix Three levels of business competition
Doctor Strange time stone Six brand metrics which can predict the business performance
Ridley Scott Two times Sir Ridley Scott changed the world of brands
patek philippe Six best ways to use a brand
B2B marriage B2B relationship as a marriage
Cara Delevingne Victoria's Secret Five brand equity management buzzwords which can come in handy
Difference between brand strategy and brand equity management, the United Airlines example
Telsla Model S Brand is not a product, the Tesla example
Kendall Jener Pepsi ad Pepsi Kendall Jener and Audi Superbowl ads fail because they competed against tougher competitors
Three brand equity tips for investors