Articles

Ferrari logo How can a Name, a Logo, and a Slogan grow a business
Star Wars Battlefront ATST Sony Playstation 4 Importance of engineers for brand equity
Snapple facts billion dollars Snapple could have avoided loosing 1,4 billion USD in brand equity by respecting the content
Marketing is gaining relevance in companies, technology is gaining relevance in marketing
Two things we can learn from doing a Ratner
Heinz ketchup Heinz ketchup became a category leader because it was not killing its customers
Marc Pritchard, P&G, speech at IAB Annual Leadership Meeting 2017
How will virtual reality disrupt all brands
IBM smart cities Three types of Brand Awareness
BMW i3 New Year resolution: list your Brand Values
Burj Khalifa How Uniqueness, Differentiation, Innovation, and Unique Selling Point work together
Arrival movie What can we learn from "Arrival" (2016)?
inbound conference vision Vision vs tasks
Robin Li Baidu Three questions every manager must answer
teddy bear Brand Value defined
Starbucks CEO Howard Schultz Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
VW brand scandal How do brands handle scandals: Samsung, Trump, Clinton, VW, Theranos...
Mark Zuckerberg desk Sales, marketing, and development teams benefit from using Brand Equity Management
Vessel Hudson Yards New York What value does Vessel sculpture offer to Hudson Yards owners
history of tallest buildings Elevator pitch does not work
Nike better world Social Responsibility is a value offered by brands to their customers
Snickers Aircraft Brand stretch: Would you fly on a Snickers airplane?
East Dutch India company Myth: brand is something abstract only big successful companies use
Harrison Ford got milk Categories as brands
Apple iPhone 1 Why was Apple iPhone 1 unique?
Mosaic illustration for the advertising campaign of Clear Channel in Switzerland World Economic Forum report: Skills needed in 2020
Mark Zuckerberg Facebook roadmap Future of advertising
informal marketing Informal marketing problem
Why is Brand Equity Management (BEM) important for businesses?
railroad Team (organization) change tips
DeLorean Brand DeLorean - living brand of a dead product
Google Alphabet Brand Equity Adding Alphabet Brands Google owners increase Brand Equity
RHM Hovis bread bike ad Ridkey Scott Rank Hovis McDougall and origins of Brand valuation
Lexus Slide hoverboard The Lexus hoverboard positions Lexus brand well
Paris Dakkar Top Brand performance requires custom metrics
Brand Equity Management and Soft Power
Slogans allow Brands to adjust to competition and markets
Shenzen Stock Exchange building OMA architects China’s stock market value tops 10 trillion USD Brand Equity assumptions
Beyonce Pepsi Why did Pepsi loose the Cola War?
Starbucks locations Starbucks' 21,000 Brands
How many companies are there?
Know-how as key digital asset
Brand Equity Management is a form of organizational change
Define a new Brand Category with Brand Name
Brands must know their main customer
Promote your Mother Brand
Star Wars Youtube video increases Disney market cap
consumer Adopting the customer point of view
silos organization Brand Equity Management requires teamwork between company departments
Jeff Koons Michael Jackson Difference between Brand Equity Management and valuation