Old news! Robots robots robots

 

Internet Stats & Facts for 2018 by John Stevens

There are 3.95 billion Internet users in the world as at June 2018. This is compared to 3.7 billion Internet users in 2017.
With a $205 billion Internet ad spend compared to a TV ad spend of $192 billion, global Internet advertising spend exceeded TV advertising spend for the very first time in 2017.
For every $92 spent on generating traffic and getting customers, only $1 is spent on converting these customers.
$0.56 of every dollar spent in an offline store is influenced by a digital interaction.
Infographics are 3 times more likely to be liked and shared compared to any other type of content on social media.

 

The State Of Digital Business Transformation, 2018 by Louis Columbus

30% of all enterprises interviewed by IDG say that new product and service offerings are the primary sources of revenue growth for their companies, followed by adding new capabilities inside the company and improving sales capacity to cross-sell and upsell. 22% say that their improved ability to integrate and analyze company, customer and external data is contributing to increased revenue. 22% also credit digital business strategies with the ability to increase product and service delivery speeds. New partnerships, global or regional expansion and M&A (merger & acquisition) activity are the remaining factors driving revenue growth. Multiple responses were allowed to the original survey.

 

The Internet Is Mostly Bots by Adrienne LaFrance

Overall, bots—good and bad—are responsible for 52 percent of web traffic.

 

Marketers’ belief in numbers by Dave Trott

According to Reid Tatori of Media Post: “We start with the notion that only 15% of the impressions ever have the possibility of being seen by a real person. Then factor in the 54% of ads that are not viewable, and you’re left with only 8% of impressions that have the opportunity to be seen by a real person.”

 

Walmart buys 17,000 Oculus Go VR headsets to train a million employees by Jeremy Horwitz

Walmart expects that the lessons will reach “those on the floor who interact with customers the most,” an important development given how customer interactions have historically challenged the low-priced retailer. “When you watch a module through the headset, your brain feels like you actually experienced a situation,” explained Walmart senior director of U.S. Academies Andy Trainor. “We’ve also seen that VR training boosts confidence and retention while improving test scores 10 to 15 percent.”

Written by: Nikola Tosic
Publishing date: 1 Oct 2018