My comments on Seth Godin IlSole24Ore interview
Dog breeding as an example of a product life cycle
It is your duty to constantly find new data
3 brand strategy lessons from Jeff Bezos vs National Enquirer
Who loves cold showers?
Make money with social responsibility and political correctness
Anatomy of a customer decision
Old News! Gothic, shoeshine, Mr. Price, and Next logo
Reality check: is your company old?
Adaptable products live longer
We have upgraded the Trends feature - a team know-how solution
How can SMBs survive the 2020 global economic crash
Old News! 2019 - the year of the Tyrell Corporation
Sales mix: talent, infrastructure, product, content
To sell well, you must truly love your customers
Customer big data is the trend to adopt in 2019
Three mega trends that will influence all companies in coming decades
2 rules for Christmas marketing
How CRM ruined the beautiful revolutionary customer relationship management idea
Old news! Pajama, Shenzen, Apple, Tesla, 63 cm, and Milton Freedman
Eight rules of strategic marketing
We have launched the Customers feature - a big data solution
Marketers guide to parenting: how to trick your kids into creating
Two types of marketing
The only two rules of competition
Old news! Airbnb, fashion, millennials, capitalism, and teamwork
5 steps to Kylie Jenner 18 million likes Instagram post
What do French Revolution and Swatch have in common?
Old news! Fashion in China, Lego for adults, and Steve Ballmer's predictions
Why Apple makes bad products
Digital transformation: 1 2 3... GO!
Old news! Oscar Wilde and 8 B USD in cash
Stan Lee created imaginary worlds that changed us
Interview with Stefano Quintarelli on leading the Italian digital renaissance
The power of advertising (it is not what you think it is)
The red pill (but funny)
Old new! Dreaming in black and white 5G
New markets are new technologies
Old new! Outsourcing & The Queen
Why Tesla scares me
Big old agencies have failed to build a better world
Three levels of culture
Be very afraid
Four marketing philosophers to follow on Twitter
Brand Licensing Europe 2018 report
Old news! Light years away from any reality
How to grow with new products
Take 5 minutes NOW and meditate
Old news! Robots robots robots
If you started a company before the year 2000...
What is teamwork?
Old news! Beatle, digital marketing, webinars, AI
Avoid biases at all cost
Old news! Growth, Facebook, minutes, agile Italy
Keep calm and use an API
Marketing is a design activity
Old news! Customization, softeners, cars, hamburgers
Visualizing companies as stars
A New Way To Sell vs Inbound Marketing
Marketers guide to parenting: make creators, not consumers
A New Way To Sell
B2B is actually very soft
Six problems which keep companies down
What is a team?
Completely random marketing quotes
Only complex is unique
What can Luma Grothe add to your brand?
Light summer reading
Facebook wants to grow up with the whales
Is @kingjames a Me Me Me or a More Instagram account?
Confessions of a marketing data hoarder
Case study: helping George Martorano escape from prison
The Softest Entry CEO award goes to Elon Musk
Eight rules of elicitation
Made in Italy will disappear by 2050
Super Fast & Valuable Agile Tasks (SFVAT)
14 questions every CMO must answer
Do you grow like Marvel or like DC?
Five ways videos grow a company
Big table with all the content rated
Top marketing movies that everybody loves
Love the strange and dirty leads
Software developers are better if they know the brand
Why is Italy not exporting as much as Germany?
Where does marketing stop and sales start?
Test yourself: are you the Perfect Salesperson?
Value Content winner: Athlean-X
Say NO to the Sales High
The nature of googleplex of customers decisions, and the inherent responsibility of marketers
Just say smart things
What is marketing, really?
Personalized interaction wins (the future of every company is in artificial intelligence)
Capitalism is essentially good
How NOT to destroy teamwork
Why is Massimo Vignelli important?
Value Content defined
Don't blame Cambridge Analytica, blame yourself
Innovation is (almost) impossible
There are more brilliant physicists than Stephen Hawking, but...
How to hire a perfect a marketer (Renaissance style)
Interview with Mauro Gatti, Jib Jab VP of Content, on content, humor, and influencers
What can brands and marketers learn from Bitcoin (and cryptocurrencies)?
Interview with Richard Barbrook, the digital guru of the UK Labour Party
The most important marketing trend in 2018
3 marketing lessons from Tommy Wiseau
What if all your customers decide not to buy?
The best way to give gifts (free values)
Can Oliviero Toscani be the Steve Jobs of Benetton?
How NOT to use "Value"
Ivan Jureta interview on business analysis, brand equity, and artificial intelligence
4 interesting brand management errors
3 errors which prevent marketing from growing a business
Social Media brand strategy tips from Mashable Social Media Day Italy 2017
Three situations when businesses choose to use soft values
How sales change when brands work well
All local brands will disappear and only globally competitive brands will survive
Also consumers can make better decisions - Live With Brands lecture, Palazzo Chiericati
The purpose of the 377,000 USD Hermes Birkin Bag
Repositioning the brand with content as a growth boost - Ariel share the load example
Best way for brands to use artificial intelligence
Do marketing and sales dashboards create passive teams?
5 random examples which benefit most from content
Juicero shows what happens when values are not accepted
All problems are resource problems
How do companies actually change?
How to grow a company: more products or more content?
Clooney's Casamigos Tequila bought by Diageo for 1 billion USD
Disruption, Test & Learn, Marketing & Sales Funnel are proofs that customers accepted your values
History of Italy through brands
Why is Silicon Valley killing it?
Three levels of business competition
Six brand metrics which can predict the business performance
Two times Sir Ridley Scott changed the world of brands
Six best ways to use a brand
B2B relationship as a marriage
Five brand equity management buzzwords which can come in handy
Difference between brand strategy and brand equity management, the United Airlines example
Brand is not a product, the Tesla example
Pepsi Kendall Jener and Audi Superbowl ads fail because they competed against tougher competitors
Three brand equity tips for investors
Three rules how to sell to Millennials (Cristiano Ronaldo vs USA retailers)
How can a Name, a Logo, and a Slogan grow a business
Importance of engineers for brand equity
Snapple could have avoided loosing 1,4 billion USD in brand equity by respecting the content
Marketing is gaining relevance in companies, technology is gaining relevance in marketing
Two things we can learn from doing a Ratner
Heinz ketchup became a category leader because it was not killing its customers
Marc Pritchard, P&G, speech at IAB Annual Leadership Meeting 2017
How will virtual reality disrupt all brands
Three types of Brand Awareness
New Year resolution: list your Brand Values
How Uniqueness, Differentiation, Innovation, and Unique Selling Point work together
What can we learn from "Arrival" (2016)?
Vision vs tasks
Three questions every manager must answer
Brand Value defined
Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
How do brands handle scandals: Samsung, Trump, Clinton, VW, Theranos...
Sales, marketing, and development teams benefit from using Brand Equity Management
What value does Vessel sculpture offer to Hudson Yards owners
Elevator pitch does not work
Social Responsibility is a value offered by brands to their customers
Brand stretch: Would you fly on a Snickers airplane?
Myth: brand is something abstract only big successful companies use
Categories as brands
Why was Apple iPhone 1 unique?
World Economic Forum report: Skills needed in 2020
Future of advertising
Informal marketing problem
Why is Brand Equity Management (BEM) important for businesses?
Team (organization) change tips
DeLorean - living brand of a dead product
Adding Alphabet Brands Google owners increase Brand Equity
Rank Hovis McDougall and origins of Brand valuation
The Lexus hoverboard positions Lexus brand well
Top Brand performance requires custom metrics
Brand Equity Management and Soft Power
Slogans allow Brands to adjust to competition and markets
China’s stock market value tops 10 trillion USD Brand Equity assumptions
Why did Pepsi loose the Cola War?
Starbucks' 21,000 Brands
How many companies are there?
Know-how as key digital asset
Brand Equity Management is a form of organizational change
Define a new Brand Category with Brand Name
Brands must know their main customer
Promote your Mother Brand
Star Wars Youtube video increases Disney market cap
Adopting the customer point of view
Brand Equity Management requires teamwork between company departments
Difference between Brand Equity Management and valuation