One word at a time, one customer at a time
Why did Boris Johnson win?
Peloton, Ryan Reynolds, Mercedes, Maurizio Cattelan
Sales tip: things to do with your smartphone in 2020
Why doesn't my ketchup glide already?
Perfect sales training is...
Today Tesla wins, Victoria's Secret loses
The real class war: Managers vs Customers
What is more important: money or customers?
5 random and fun rules of sales and marketing
One word at a time, one customer at a time
Nudge is bad, value is good
How to build trust with customers?
Accidental product placement: Teen Spirit
How businesses make the world better?
Porsche Taycan Turbo and Apple iPhone 11 Pro - very bad naming
Scalability and networking - company abilities that accelerate growth
Marketers guide to parenting: can kids design mobile apps?
Companies serve customers, not the other way around
How many years until customer decides?
Marketing lessons from Matteo Salvini
Is the new economic crash starting?
Someone bought a 75 million USD house online
The next decade is a teamwork decade
New BEMapps.com feature: Companies
Why manufacturing companies must become software companies
You can not just buy digital transformation
Prepare for sustainability, another big disruption
Light summer 2019 reading
Someone else's idea: Soft power by Joseph Nye
Avoid the complexity bias
Completely random planning quotes
New BEMapps.com feature: Roadmap
Future of business software is creative cooperation
Uber IPO warnings for SMBs
Data Valley 2019 quick impressions
Company resilience defined
Minimum information needed to understand a company
Happy Easter! We all sin, repent, and forgive
Brand relevance is the reaction to daily trends
Old news! Pamela Anderson, South Park, McDonalds, and construction companies
Dunbar's number is a good starting point
What is design?
We have upgraded the Customers feature with Journey and Type
What inhibits revenue growth?
Apple uses a contrarian strategy
Old news! Banks, Oil, Bonuses, Space, Porn
Brexit is the first algorithmic destruction of a national economy
Why are anti-vaxxers right?
Customers do not need to buy
Focus on processes to be happy and effective, like Mike Tyson
Rules for growth in the 21st century
Death of a Tesla salesman
Value Content winner: Squatty Potty
The 15 minutes of Karl Lagerfeld genius
My comments on Seth Godin IlSole24Ore interview
Dog breeding as an example of a product life cycle
It is your duty to constantly find new data
3 brand strategy lessons from Jeff Bezos vs National Enquirer
Who loves cold showers?
Make money with social responsibility and political correctness
Anatomy of a customer decision
Old news! Gothic, shoeshine, Mr. Price, and Next logo
Reality check: is your company old?
Adaptable products live longer
We have upgraded the Trends feature - a team know-how solution
How can SMBs survive the 2020 global economic crash
Old News! 2019 - the year of the Tyrell Corporation
Sales mix: talent, infrastructure, product, content
To sell well, you must truly love your customers
Customer big data is the trend to adopt in 2019
Three mega trends that will influence all companies in coming decades
2 rules for Christmas marketing
How CRM ruined the beautiful revolutionary customer relationship management idea
Old news! Pajama, Shenzen, Apple, Tesla, 63 cm, and Milton Freedman
Eight rules of strategic marketing
We have launched the Customers feature - a big data solution
Marketers guide to parenting: how to trick your kids into creating
Two types of marketing
The only two rules of competition
Old news! Airbnb, fashion, millennials, capitalism, and teamwork
5 steps to Kylie Jenner 18 million likes Instagram post
What do French Revolution and Swatch have in common?
Old news! Fashion in China, Lego for adults, and Steve Ballmer's predictions
Why Apple makes bad products
Digital transformation: 1 2 3... GO!
Old news! Oscar Wilde and 8 B USD in cash
Stan Lee created imaginary worlds that changed us
Interview with Stefano Quintarelli on leading the Italian digital renaissance
The power of advertising (it is not what you think it is)
The red pill (but funny)
Old news! Dreaming in black and white 5G
New markets are new technologies
Old news! Outsourcing & The Queen
Why Tesla scares me
Big old agencies have failed to build a better world
Three levels of culture
Be very afraid
Four marketing philosophers to follow on Twitter
I read and accept