Articles

whale Facebook wants to grow up with the whales
LeBron James Is @kingjames a Me Me Me or a More Instagram account?
marketing data hoarder Confessions of a marketing data hoarder
Case study: helping George Martorano escape from prison
Elon Musk The Softest Entry CEO award goes to Elon Musk
Sherlock Holmes Eight rules of elicitation
Michelangelo David Made in Italy will disappear by 2050
Super Fast & Valuable Agile Tasks (SFVAT)
Monthy Python 3 questions 14 questions every CMO must answer
Miles Morales Spider-Man Do you grow like Marvel or like DC?
GoPro pig surfing Five ways videos grow a company
Acountant Ben Affleck Big table with all the content rated
Wag The Dog Top marketing movies that everybody loves
Pablo Picasso Love the strange and dirty leads
Thanos Infinity Gauntlet Software developers are better if they know the brand
Dolce Gabbana hijab Why is Italy not exporting as much as Germany?
Steve Ballmer Satya Nadella Microsoft Where does marketing stop and sales start?
superman Test yourself: are you the Perfect Salesperson?
Athlean-X Jeff Cavaliere Value Content winner: Athlean-X
Say NO to the Sales High
Japanese street fashion The nature of googleplex of customers decisions, and the inherent responsibility of marketers
Albert Einstein Just say smart things
Justin Bieber Calvin Klein What is marketing, really?
Jordan Belfort Personalized interaction wins (the future of every company is in artificial intelligence)
Mickey Mouse original Capitalism is essentially good
LeBron James basketball pass teamwork How NOT to destroy teamwork
Massimo Vignelli Why is Massimo Vignelli important?
Value Content defined
Alexander Nix Cambridge Analytica Don't blame Cambridge Analytica, blame yourself
Innovation is (almost) impossible
Stephen Hawking There are more brilliant physicists than Stephen Hawking, but...
Lorenzo de' Medici How to hire a perfect a marketer (Renaissance style)
Mauro Gatti Interview with Mauro Gatti, Jib Jab VP of Content, on content, humor, and influencers
Bitcoin farm What can brands and marketers learn from Bitcoin (and cryptocurrencies)?
Richard Barbrook Jeremy Corbyn Interview with Richard Barbrook, the digital guru of the UK Labour Party
family The most important marketing trend in 2018
Tommy Wiseau 3 marketing lessons from Tommy Wiseau
Andy Warhol Polaroid What if all your customers decide not to buy?
Google Santa tracker The best way to give gifts (free values)
Benetton Oliviero Toscani Can Oliviero Toscani be the Steve Jobs of Benetton?
Louvre Abu Dhabi How NOT to use "Value"
Ivan Jureta Ivan Jureta interview on business analysis, brand equity, and artificial intelligence
Reebok ad 4 interesting brand management errors
Burger Kind Google Home 3 errors which prevent marketing from growing a business
Nikola Tosic Mashable Social Media Day 2017 Social Media brand strategy tips from Mashable Social Media Day Italy 2017
Nike find your greatness ad Three situations when businesses choose to use soft values
UBS call center How sales change when brands work well
Italian tailors All local brands will disappear and only globally competitive brands will survive
Win With Brands BEM apps Palazzo Chiericati Vicenza Also consumers can make better decisions - Live With Brands lecture, Palazzo Chiericati
The purpose of the 377,000 USD Hermes Birkin Bag
Ariel share the load Repositioning the brand with content as a growth boost - Ariel share the load example
Best way for brands to use artificial intelligence
pie chart dashboard Do marketing and sales dashboards create passive teams?
Kim Kardashian makeup 5 random examples which benefit most from content
Juicero shows what happens when values are not accepted
All problems are resource problems
How do companies actually change?
Prince Charles Google Glass How to grow a company: more products or more content?
Clooney's Casamigos Tequila bought by Diageo for 1 billion USD
Disruption, Test & Learn, Marketing & Sales Funnel are proofs that customers accepted your values
olivetti programma 101 team History of Italy through brands
Why is Silicon Valley killing it?
Neo Matrix Three levels of business competition
Doctor Strange time stone Six brand metrics which can predict the business performance
Ridley Scott Two times Sir Ridley Scott changed the world of brands
patek philippe Six best ways to use a brand
B2B marriage B2B relationship as a marriage
Cara Delevingne Victoria's Secret Five brand equity management buzzwords which can come in handy
Difference between brand strategy and brand equity management, the United Airlines example
Telsla Model S Brand is not a product, the Tesla example
Kendall Jener Pepsi ad Pepsi Kendall Jener and Audi Superbowl ads fail because they competed against tougher competitors
Three brand equity tips for investors
Cristiano Ronaldo Nike Three rules how to sell to Millennials (Cristiano Ronaldo vs USA retailers)
Ferrari logo How can a Name, a Logo, and a Slogan grow a business
Star Wars Battlefront ATST Sony Playstation 4 Importance of engineers for brand equity
Snapple facts billion dollars Snapple could have avoided loosing 1,4 billion USD in brand equity by respecting the content
Marketing is gaining relevance in companies, technology is gaining relevance in marketing
Two things we can learn from doing a Ratner
Heinz ketchup Heinz ketchup became a category leader because it was not killing its customers
Marc Pritchard, P&G, speech at IAB Annual Leadership Meeting 2017
How will virtual reality disrupt all brands
IBM smart cities Three types of Brand Awareness
BMW i3 New Year resolution: list your Brand Values
Burj Khalifa How Uniqueness, Differentiation, Innovation, and Unique Selling Point work together
Arrival movie What can we learn from "Arrival" (2016)?
inbound conference vision Vision vs tasks
Robin Li Baidu Three questions every manager must answer
teddy bear Brand Value defined
Starbucks CEO Howard Schultz Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
VW brand scandal How do brands handle scandals: Samsung, Trump, Clinton, VW, Theranos...
Mark Zuckerberg desk Sales, marketing, and development teams benefit from using Brand Equity Management
Vessel Hudson Yards New York What value does Vessel sculpture offer to Hudson Yards owners
history of tallest buildings Elevator pitch does not work
Nike better world Social Responsibility is a value offered by brands to their customers
Snickers Aircraft Brand stretch: Would you fly on a Snickers airplane?
East Dutch India company Myth: brand is something abstract only big successful companies use
Harrison Ford got milk Categories as brands
Apple iPhone 1 Why was Apple iPhone 1 unique?