1) Never be silent
A brand must constantly publish content, every minute, every hour, every day, for centuries.
2) Always be valuable
Everything you do is an opportunity to offer value to the customer.
3) Know who you are
Know your values and the position, and why customers accept your brand.
4) Know who you want to be
Have a clear idea where you want to be in 10 years and be willing to change when needed.
5) Everything must be scalable
Never do anything which does not have the potential to impress billions of people. The global population today is 7.7 billion.
6) Change often without changing who you really are
Trying and changing many things is necessary, but never change your most relevant and profitable values.
7) Only customers matter
Know your customers well so you can offer them more value.
8) Print these rules
And keep them in your wallet.
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