If you say smart things, smart people will call you to do smart stuff with you.
If you say stupid things, stupid people will call you to do stupid stuff with you.
This is the most basic definition of Value Content, content marketing, and all contemporary marketing. Our blog has many different definitions of this same concept but the point always remains the same:
1) What you say adds value to what you sell.
2) You must always say something. Customers ask. It is impossible to say nothing.
3) If you do not know what smart is, then find out. You must know your customers.
Sometimes the simplest explanation is the best. Just because it is simple it does not mean that it is not correct.
|What is marketing, really?||The nature of googleplex of customers decisions, and the inherent responsibility of marketers|