“You have to get people to pay [for a subscription]. You never ever give away free subscriptions. You have to get [customers] to invest in the program so then they feel like everyday they’ve got to get a return on that investment. That’s what drives the incremental spending.”
According to MacKinnon the early data on eBay Plus suggested the approach worked and the more people “paid up” for subscriptions the more they were inclined to spend.
People over 55 who grew up with little access to color television reported dreaming in black and white about a quarter of the time. Over all, 12 percent of people dream entirely in black and white.
And while you might predict that the marketing technology landscape is bound to settle down soon, keep in mind that we’re now on the cusp on an explosion of new innovations in virtual reality, augmented reality, the Internet of Things, conversational interfaces, robotics, artificial intelligence, and so on. The next three years are likely to see more technological change than the last three. (Sorry.)
The president was plugged in from the holding company that owned them and was charged with stripping away the fat while they turned it around. Unfortunately, the fat was the look and feel of Sears retail locations, and once you strip away the shopping experience, the “meat” of their profitability and unique differentiators, their nationwide appliance service team, their lead in US appliance sales, their Kenmore and Craftsman brands, and their automotive centers, eroded to specialized local competition.
When something like this happens, a few trends emerge in the kind of people you work with:
– Very smart people who are undervalued are immediately recruited away – there goes your innovation
– Not great people who are willing to work for a depressed company join in to backfill, or lifers who are too lazy to look for another gig
– You keep some smart people who are just crazy loyal to the brand/company
The crazy loyal smart people weren’t much more effective than the not-great people. In previous times, crazy loyal senior would have been held in check by savvy industry veterans who were self aware and strategic. But now, these loyalists were running the show and they were too proud/nostalgic to see that Lowe’s and Home Depot were already eating their lunch, and that their once platinum authority and influence over the manufacturing landscape (appliance manufacturers) was already gone.
5G is here, and it’s going to change everything. From the way you communicate to the way you game.
And it all starts with Verizon 5G Home with speed of about 300 Mbps. It’s the first ever 5G-powered home internet that can connect all your devices. It’s ultra-fast internet that’s ready for what comes next.
|New markets are new technologies||The red pill (but funny)|