The distinction between “reader” and “fan” is an important one, especially for advertisers who are more and more looking for brands that have a real hold on an audience, as opposed to simply a large number of followers. While Barry pushed the growth of Glamour’s web site as rising 12 percent year-over-year and the growth of video, a big investment area at Condé, rising 111 percent, different numbers tell a different story. According to the MPA-Association of Magazine Media, year-to-date numbers as of September show combined print and digital readers down 11 percent, web readership down 20 percent, mobile readership down 17 percent and video up 58 percent.
2005: “There’s just not that many videos I want to watch.” — Steve Chen, CTO and co-founder of YouTube expressing concerns about his company’s long term viability.
2006: “Everyone’s always asking me when Apple will come out with a cell phone. My answer is, ‘Probably never.'” — David Pogue, The New York Times.
2007: “There’s no chance that the iPhone is going to get any significant market share.” — Steve Ballmer, Microsoft CEO.
FC: The project raised $1.4 million on Indiegogo, 1,334% of the original target. Why did you decide to crowdfund it rather than just release it like other sets?
TD: We see this very much in the spirit of open innovation as pioneered by Lego Ideas (a site that lets users share ideas for new products). But that mostly appeals to those who already know us and are already building regularly. We wanted to appeal to those who aren’t yet regular adult Lego builders. Crowdfunding lets us find ways to invite new users to help co-create the future of our products.
The Central Committee of the Communist Youth League demanded Dolce and Gabbana “respect Chinese people” as the basic principle of foreign enterprises investing in China.
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