Old news! Oscar Wilde and 8 B USD in cash

Oscar Wilde

 

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey by Scott Brinker

Even though marketing budgets overall dipped a little on average — down from 11.3% to 11.2% of total company expenses — the absolute investment in marketing technology still rose. 29% of 11.2% represents 3.25% of total company spend on martech for 2018-2019, compared to 2.49% (22% of 11.3%) last year.

 

Tracing a Meme From the Internet’s Fringe to a Republican Slogan by Keith Collins and Kevin Roose

Since President Trump’s election, his loyalists online have provided him with a steady stream of provocative posts and shareable memes, often filtered up from platforms like Reddit through media channels like Fox News. In return, Mr. Trump has championed many of their messages as his own, amplifying them back to his larger base.

 

SAP to Acquire Qualtrics, Sees Experience Management as the Future of Business

Qualtrics’ XM Platform collects feedback and data across the four vital areas of a business – customers, employees, product and brand – that are essential in a world where companies succeed or fail based on the experiences they deliver. Under the terms of the agreement, SAP will acquire all outstanding shares of Qualtrics for US $8 billion in cash.

 

Economists focus too little on what people really care about

A CYNIC, says one of Oscar Wilde’s characters, is a man who knows the price of everything and the value of nothing. But, as philosophers have long known, assigning values to things or situations is fraught. Like the cynic, economists often assume that prices are all anyone needs to know. This biases many of their conclusions, and limits their relevance to some of the most serious issues facing humanity.

 

A new Walmart ‘cloud factory’ will accelerate digital innovation, boost business efficiency by Vanessa Ho

Technology is changing the way people live, work and shop – and the pace of change is only getting faster. We want to create new and incredibly convenient ways for our customers to shop, and as technology cycles get shorter and shorter, we must increase our speed and agility. To do this, we’re digitally transforming processes and empowering our associates with consumer-grade technology and tools. Digital transformation is pervasive across the company and we’re pushing the envelope to accelerate innovation.

Written by: Nikola Tosic
Publishing date: 15 Nov 2018