Reality check: is your company old?

Kendall Jenner Versace 2019

There is a new and an old way to sell. A New Way To Sell is mostly digital and companies that adopt it go through a digital transformation. Switching to A New Way To Sell does not mean that old ways to sell are eliminated – old ways to sell are simply not dominant anymore. Companies must always adopt a newer way to sell in order to remain competitive. If they do not, they will slowly lose relevance and competitiveness. They will continue to sell to the customers that prefer the old way to sell, but will not acquire new customers and eventually loose their market share.

To know if your company is using old ways to sell answer these questions:

1) Does your leadership respond positively to the introduction of new technologies, such as software?
If yes, your company is young.

2) Does your team respond positively to the introduction of new technologies, such as CRM?
If yes, your company is young.

3) Do your customers respond rapidly and positively to your company introduction of new technologies in their experience?
If yes, your company is young.

4) Are your sales and marketing team members relapsing to decade old technologies and sales methods they feel comfortable with?
If yes, your company is old.

5) Are your sales and marketing team members choosing new technologies that support and do not change their established processes?
If yes, your company is old.

6) Are there immediate positive changes in revenue and customer interactions when you adopt new technologies?
If yes, your company is young.

7) Are you acquiring customers from new channels (digital or not)?
If yes, your company is young.

Finally, age is only a state of mind, not a number. A startup can use old ways to sell and fail, while a very old company can use A New Way To Sell and win.

Written by: Nikola Tosic
Publishing date: 28 Jan 2019