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Porsche Taycan Turbo and Apple iPhone 11 Pro - very bad naming
What inhibits revenue growth?
Apple uses a contrarian strategy
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Why Apple makes bad products
The Softest Entry CEO award goes to Elon Musk
Do you grow like Marvel or like DC?
Can Oliviero Toscani be the Steve Jobs of Benetton?
4 interesting brand management errors
Two times Sir Ridley Scott changed the world of brands
Three brand equity tips for investors
Why was Apple iPhone 1 unique?
Why is Brand Equity Management (BEM) important for businesses?