Brand strategy (9)

Light summer 2019 reading
3 brand strategy lessons from Jeff Bezos vs National Enquirer
The Softest Entry CEO award goes to Elon Musk
Five ways videos grow a company
Disruption, Test & Learn, Marketing & Sales Funnel are proofs that customers accepted your values
Difference between brand strategy and brand equity management, the United Airlines example
Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
Slogans allow Brands to adjust to competition and markets