customer (13)

Minimum information needed to understand a company
Rules for growth in the 21st century
Anatomy of a customer decision
Two types of marketing
Light summer 2018 reading
Eight rules of elicitation
14 questions every CMO must answer
The most important marketing trend in 2018
What if all your customers decide not to buy?
Three situations when businesses choose to use soft values
Also consumers can make better decisions - Live With Brands lecture, Palazzo Chiericati
Brand Value defined
Categories as brands