soft value (10)

Anatomy of a customer decision
5 steps to Kylie Jenner 18 million likes Instagram post
The Softest Entry CEO award goes to Elon Musk
The nature of googleplex of customers decisions, and the inherent responsibility of marketers
Capitalism is essentially good
Repositioning the brand with content as a growth boost - Ariel share the load example
Three levels of business competition
B2B relationship as a marriage
New Year resolution: list your Brand Values
Social Responsibility is a value offered by brands to their customers