Light summer 2019 reading
Someone else's idea: Soft power by Joseph Nye
Why are anti-vaxxers right?
Value Content winner: Squatty Potty
Dog breeding as an example of a product life cycle
3 brand strategy lessons from Jeff Bezos vs National Enquirer
How can SMBs survive the 2020 global economic crash
B2B is actually very soft
Don't blame Cambridge Analytica, blame yourself
What can brands and marketers learn from Bitcoin (and cryptocurrencies)?
Three situations when businesses choose to use soft values
B2B relationship as a marriage
Pepsi Kendall Jener and Audi Superbowl ads fail because they competed against tougher competitors
Three rules how to sell to Millennials (Cristiano Ronaldo vs USA retailers)